Everything You Are Is Data
The Invisible Money Problem Hand someone a $20 bill, and it hurts because your brain registers loss. The physical act of parting with cash triggers what researchers call “the pain of paying”—a psychological brake that makes you think twice. When you have a $20 bill, you want to hold on to it because giving it […]
Continue ReadingYou’re Not Actually Here
The Things You Walk Past There’s a coffee shop on the corner of your street that you’ve passed so many times you could draw it from memory—or at least, you think you could. Ask yourself the simplest questions about it, though—What color is the door? Is there a plant in the window?—and you might feel […]
Continue Reading